It's 2008, and after a year at this it's time to get official. Behold, the new GamJams logo, official inasmuch as it was created by a professional designer (who I expect I'll have to pay actual money to), and not something cobbled together with shareware, as had been used previously:
You'll see it littered all over the site shortly. I hope you like it. I did this for you.
A note on the colors - black and white. Believe it or not, I thought about this for a long time and this seemingly noncommittal color scheme is actually quite deliberate. Black is the color you get when you combine all other colors, and white is actually the absence of color, connoting neutrality. The color choice underscores GamJams' mission of supporting all local clubs. Which also means that should the need arise, any club's colors can be appropriated, thusly:

That's what the GamJams logo might look like on the Artemis jersey or tattooed on Evelyn's bicep, for example. And as it turns out, the GamJams logo WILL be on the Artemis jersey this year, as GamJams is the Official Media Sponsor of Artemis Racing. The nut of the agreement is that GamJams will lend media in support of Artemis' various initiatives, largely to help Artemis acquire, retain and increase commitments from team sponsors. We're actually a pretty powerful community to support, we bike racers, but sponsors don't always see the return on their investments. I think this mostly because existing sponsorship programs can fall a little short, and not because we're a bad investment. In fact, pretty regularly I get emails from racers asking for a referrals to professionals and businesses who support cycling, as they'd rather give their business (personal or business) to the folks who are investing in us. So we're here and looking for the sponsors who support us, and the sponsors are out looking for us, like two ships in the night.
As a media sponsor, GamJams will be working with Artemis to help their sponsors reach more of the audience they signed on to reach in the first place. And we'll be doing it in innovative ways, that add value to this community instead of exploiting it (as advertising occasionally does).
Remember that neutrality part about the white bits in the logo? Artemis isn't the only team GamJams will work with. In fact, I'm interested in supporting as many teams as possible in the same way. If your club is also interested in signing GamJams as a Media Sponsor, let's talk.
And finally, while we're on the topic of Official, we need more. Officials, that is. Jim Patton, MABRA Officials Coordinator, pointed out that the next clinic for Entry Level Officials (ie, people who are not yet but would like to become Officials - including Motor Refs) is on February 2 at the Crofton, MD Library. If you race 30 times a year, maybe becoming an official at this stage isn't right for you. But I bet you can think of 2 people who might be interested. So please just mention it to 2 people you wouldn't mind seeing out at the course on race day this season. Info on coaching is here on the USA Cycling site, and interested folks should contact Jim Patton. If you don't know how to reach Jim, email me and I'll send his contact info.
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