You see that box over on the right hand side of the page underneath the heading "GamJams Ambassador NewsRoll"? You can get your blog in that NewsRoll.
In fact, you can get lots of different kinds of sites into the NewsRoll. Like your team's blog. Or a blog you create expressly to promote a race. Or really, any other site with regularly updated content aimed at competitive cyclists. And then you'll get more traffic, which is why you have a website in the first place, isn't it?
All you have to do is join the GamJams Ambassador Network. Once you do, your site is added to the appropriate NewsRoll. Right now, in addition to the one on Mid-Atlantic you see here, there is also one on Women's Racing (which you can see over at Karen Got Wheels, among other places).
Soon there will be one for Pro/NRC racing. And College Racing. And Multisport. And other regions across the country. So if you want to be in any of those with sites on similar topics, all you have to do is join. And then tell your friends to join as well.
Joining the GamJams Network also gives you access to offers from GamJams Sponsors. Oh, and it's an advertising network, which means you also get paid when ads run on your site. So in exchange for making you famous, GamJams is offering to give you discounted merchandise AND pay you actual cash. All you have to do is blog about bike racing.
Not a bad deal, is it?