It's easy to forget that Haymarket Bicycles just opened last season. In almost no time at all, they've immersed themselves pretty deeply into the regional racing scene, fielding a small but aggressive team and even producing a Cross race in year 1.
2008 brings some changes to Haymarket Bicycles, all of them good. In addition to a roster even deeper with talent, the team has landed a slate of new sponsors, including title benefactor Function Drinks. If you haven't yet seen Function Drinks, you will - they're a fortified water drink formulated for various, um, Functions. One is Shock Sports, created by smart people in lab coats to accelerate recovery after muscle-ripping efforts. Drop a few bottles in your reusable bag next time you're at Whole Foods or Target, where it's available. Or watch for the Function Folks at a race near you soon.
There are a bunch of other sponsors as well, but I'll let the press release below do the talking. Before that though, here's a couple thousand more words:
This is how the Marketing Department says it:
HAYMARKET, VA- Haymarket Bicycles Racing is pleased to announce its slate of sponsors for the 2008 cycling season, including some of the top names in the industry, new names that are sure to generate a buzz, and local companies who share the community-minded focus of Haymarket Bicycles.
Function Drinks will serve as the team’s presenting sponsor, and both racers and Function representatives are excited about this new partnership. Function Drinks brings cutting-edge science to a line of all-natural physician-developed beverages, formulated to address needs ranging from energy to recovery, immune system support to stress relief. Company representatives plans to be in attendance at several major races this season, distributing samples and information about the products.
Haymarket Physical Therapy & Chiropractic is another of the team’s major sponsors this year, and serves as a one-stop shop for wellness in Northern Virginia. HPTC’s skilled staff offers leading-edge treatments in physical therapy, athletic training, and sports chiropractic medicine, ensuring lasting pain relief, and helping to prevent injury recurrence.
Raleigh Bicycles is a name that’s been known in the industry for decades, and probably one many remember from childhood. Raleigh is becoming an important player among competitive cyclists once again, and Haymarket Bicycles will be helping the company prove its new carbon frame this season, the same frame on which the Interbike Industry Cup was claimed for Raleigh this year.
GamJams.net has quickly established itself as the premiere source for cycling news and information in the Mid-Atlantic. With a focus on fostering awareness of, and support for, the cycling community, GamJams.net continues to create valuable opportunities for racers at all levels, as well as for the organizations that support amateur racing.
Other Haymarket Bicycles sponsors include Tifosi Optics, makers of technologically-advanced eyewear for athletes, performance audio equipment manufacturer JBL, global commercial contractors DPR Construction, and the renowned health and fitness experts at World Gym.
Other local sponsors include Northern Virginia’s paving experts, Superior Paving, and Tullio Engineering.
The team is run by Haymarket Bicycles owners Jared Nieters and Curtis Prosser. Haymarket Bicycles is a community-owned, community-oriented bike shop in downtown Haymarket, dedicated to serving the needs of all cyclists—from recreational riders to expert racers. For more information about the team or the shop, go to www.haymarketbicycles.com, or call (703) 754-1911.
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